In this commercial, B-List movie Superstar Bruce Campbell, goes on and on talking about experience, saying things like you can't buy it, but you can gain it, and all these others sayings. Thend of of the commercial flashes oldspice logo with it's classic little tune. The point of this commercial is to obviously get people to get old spice. However they use an interesting reference group of Bruce. I say this because Bruce is an extremely well known actor in small circles and for his b-list movies.
However by using Bruce, the commercial accomplishes to things. First, he can walk, talk, and act like someone with mass amounts of experience, so to people who do not know him he seems charasmatic and charming. However, those who do know of him as an actor get his inside jokes and can appreciate the commercial even further.
Oldspice accomplished alot in using Bruce Campbell and he was one of the first actors to really start off old spices series of obscure commercials they have helped make them so popular in recent pop-culture. This commercial used reference groups brilliantly and I believe experienced great success because of it.
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