Final thoughts

My final thoughts on consumer behavior are interesting and complex. I say this because I really liked the class and you professor, but it has made me realize that I don't really want to minor or have a lot to do with business. Even though I liked most of the class, I realized that I don't have the right type of motivation and focus for business studies at this point in my life. And this upsets me because I find alot of it interesting it's just I couldn't find motivation for it it the classroom. This is in no reflections of your teaching capabilities professor, for you are an excellent educator.

Actually having this class come to an end is helping me put alot in perspective and I don't think that would have been possible without you. I belive you should keep on teaching the way you do because you can help many other students realize what they need to do in the future. So once again thank you for all your hard work and dedication, it will not go unappreciated.

reference group

Commericial: http://www.youtube.com/watch?v=Af1OxkFOK18

In this commercial, B-List movie Superstar Bruce Campbell, goes on and on talking about experience, saying things like you can't buy it, but you can gain it, and all these others sayings. Thend of of the commercial flashes oldspice logo with it's classic little tune. The point of this commercial is to obviously get people to get old spice. However they use an interesting reference group of Bruce. I say this because Bruce is an extremely well known actor in small circles and for his b-list movies.

However by using Bruce, the commercial accomplishes to things. First, he can walk, talk, and act like someone with mass amounts of experience, so to people who do not know him he seems charasmatic and charming. However, those who do know of him as an actor get his inside jokes and can appreciate the commercial even further.

Oldspice accomplished alot in using Bruce Campbell and he was one of the first actors to really start off old spices series of obscure commercials they have helped make them so popular in recent pop-culture. This commercial used reference groups brilliantly and I believe experienced great success because of it.