Priming

Being a nerd, I feel that I can be easily primed for things within the nerd community. One such thing that I am easily primed for is video games, especially with the PS3. One of the aspects that Sony has primed it consumers for a long time is the PS3.

Over the past two years, Sony has released a successful campaign for the PS3 with a slogan of "It only does everything". This particular slogan has infected my mind like a virus. The reason I say this is because every time one of my friends complains about their computer, or xbox, or wii only doing a few thing, I say that my PlayStation does everything.

I also use this logic when thinking of products to buy. I know that my PlayStation will support various sources of media as well as provide me with high levels of entertain for a wide variety of areas. This new slogan that is used creates a sense of security in me that I will never be disappointed in the performance of the system because it can do everything.... supposedly.

Alas, as I right this blog all I can think about is how I could have written this blog from my PlayStation, or how I could be playing it right now....or watching a movie on it.... or listening to music. As you can see the appeal of the variety of options is outstanding especially in the ADD culture that we live in. And with this concept of it can do everything, what else would you want it to do?

Joining In

A group that I belong to is the group of Martial Artists. For this group however, we unfortunately don't have one singular logo or brand name. This is due to the fact that Martial artists study a variety of arts and live all over the world. So one single symbol, brand, or logo would be virtually impossible to define us.

However, on a more specific level a lot of different arts have different symbols and different schools have different logos. This is one of the many ways to distinguish between the arts and schools. But for individuals like myself, who study many different styles and have been apart of many different schools, we have no singular symbol or logo, which in a sense is very freeing.

But for the arts and schools that do have logos it helps define who they are. These symbols and logos sometimes describe the art or founder, or sometimes describe the lifestyle of the students that study the art. All these symbols help distinguish each style, yet all martial artists belong to a global community of martial artists which have no symbol....in my opinion.

The Pretty good Problem

In today's day and age, remarkable is a word that is carefully reserved by some and carelessly tossed around by others. Because of the latter, it can sometimes be hard to tell what is truly remarkable. Personally with constant advancing technlogy and culture, I believe that it would be quite difficult to find something that would be considered remarkable by a large group of people.

Personally I feel the last remarkable thing that I bought was a pair of shoes called "five fingered shoes". The reason why they are so remarkable lies in the fact of how simplistic they are. The shoe itself is essentially an extra thick rubber sock that isolates each toe from the rest. the shoe also has little padding what so ever, but just enough to walk comfortably across common day terrain. But its not the look the simplicity that truly remarkable, its what they do for your body.

The shoes cause the wearer to act as if they are walking bear foot. This feeling help instill a sense of balance back into the body as well as restoring some of the body's natural design such as walking patterns and the arches in your feet. However it is the way that cause you to move which is truly remarkable. The shoe makes the wearer walk more with there toes first instead of heel first. This process take stresses of the ankle and knee and puts more focus on the stabilizing muscles of the leg.

After wearing these shoes for a short while you'll notice you move more carefully and agile. You're aware of what your legs are doing and how your moving. And finally you'll find your legs in terrific shape and stronger then before, which to me is truly amazing.

Huh?

The other day I was reading through one of my "Men's Health" Magazines and I saw an interesting "Huh?" add. The add was for some sort of health drink that promised the consumers results of being "lean body with huge, bulging muscles". This made me say huh for several reasons.

First off, it seems weird to me that you can be lean and huge at the time. I mean I know it's all a matter of perspective, but I feel most people would say that lean muscle and huge muscle are two different things. I've always felt that it is kind of one or the other. I feel like the ad was actually deceptive and just trying to throw out words that would attract the widest amount of consumers. Which I guess is good from a potential profit stand point, But I feel it wouldn't established a niche and loyal buyers i.e. pattern buying.

Also, the fact that they made a promise bothered me too. I feel you can't promise the consumer anything without being more specific or knowing the consumer on a personal level. An example being a consumer could have these health shakes, but have terrible diet and workout routines, and they would not get fit. This too I believe would cause problems with customer loyalty and establishing patterns in buying and selling.

I guess all I can say after reading these advertisements is "Huh?"

Purchase: Yoga DVDs

So last week I decided that I was finally going to use my gift card to Target. Upon arrival at the store, I looked around for something that tickled my fancy. I visited the electronic section, the clothing section, even the gardening section. Yet nothing caught my eye.

After about 20 minutes in the store, I stumbled into the sports and fitness area. Once I arrived in the area I saw some yoga DVDs. So my purchasing thought process kicked in. Ok mental check list, read, go. Do I watch DVDs, yes. Do I want to be flexible, yes. Do I want to be fit, yes. Would I feel ridiculous doing this..... absolutely not!

So the decision was made and I collected my DVDs and head towards the cashier. It was a gift card well spent in my eyes.

Even though I haven't used the DVDs yet, I still believe they will be useful. But the buying process was equally as important as the DVDs themselves. And due to all this, I learned an Important lesson in buying. Make a list of pros and cons, and if you have the financial means and there are more pros, buy it.

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