Huh?

The other day I was reading through one of my "Men's Health" Magazines and I saw an interesting "Huh?" add. The add was for some sort of health drink that promised the consumers results of being "lean body with huge, bulging muscles". This made me say huh for several reasons.

First off, it seems weird to me that you can be lean and huge at the time. I mean I know it's all a matter of perspective, but I feel most people would say that lean muscle and huge muscle are two different things. I've always felt that it is kind of one or the other. I feel like the ad was actually deceptive and just trying to throw out words that would attract the widest amount of consumers. Which I guess is good from a potential profit stand point, But I feel it wouldn't established a niche and loyal buyers i.e. pattern buying.

Also, the fact that they made a promise bothered me too. I feel you can't promise the consumer anything without being more specific or knowing the consumer on a personal level. An example being a consumer could have these health shakes, but have terrible diet and workout routines, and they would not get fit. This too I believe would cause problems with customer loyalty and establishing patterns in buying and selling.

I guess all I can say after reading these advertisements is "Huh?"