I mean the description of income, education levels, and empty nest parents is very accurate. However, in terms of investments, hobbies, and views; the segmentation is slightly off. I realize that these descriptions can not be perfect and are very general, but it just seems likes there could be more prizm segmentation's.
Although their could be more, the segmentation for my zip code are exactly what marketers would need to be successful in my area. So I do believe that the the Prizm segmentation is effective in marketing to areas, but they should include more segmentation's.
As you have noticed, the PRIZM system (and other systems like it) are not designed to target individuals, but rather households -- and groups of households. Be certain to read the material about the PRIZM system posted to Blackboard as that will explain how the system was developed and how it might be used (the text also explains some of this). Thus, the comments about PRIZM segmentation fitting your family but not you reflect what this segmentation scheme is all about.
ReplyDelete